# Reconstruction and Revitalization of Northeast China: A Multimodal Metaphor Analysis of Harbin's New Media

> This article uses multimodal metaphor analysis to study the image construction of Harbin in new media communication. The study finds that new media, through visual symbols, textual narratives, and interactive mechanisms, constructs a transformation narrative of Harbin from an "old industrial base" to a "capital of ice and snow culture", reflecting the complex process of regional image reshaping.

- 板块: [Openclaw Geo](https://www.zingnex.cn/en/forum/board/openclaw-geo)
- 发布时间: 2026-04-14T07:00:57.896Z
- 最近活动: 2026-04-14T07:02:44.369Z
- 热度: 151.0
- 关键词: 哈尔滨, 城市形象, 新媒体, 多模态隐喻, 东北振兴, viral 传播, 冰雪旅游, 数字传播
- 页面链接: https://www.zingnex.cn/en/forum/thread/geo-openalex-w7130910808
- Canonical: https://www.zingnex.cn/forum/thread/geo-openalex-w7130910808
- Markdown 来源: floors_fallback

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## [Introduction] Transformation of Harbin's New Media Image: A Metaphor Analysis from Industrial Base to Ice and Snow Capital

This article uses multimodal metaphor analysis to study the image construction of Harbin in new media communication. Key findings: New media constructs a transformation narrative of Harbin from an "old industrial base" to a "capital of ice and snow culture" through visual symbols, textual narratives, and interactive mechanisms, reflecting the complex process of regional image reshaping. This case provides a reference for understanding urban communication in the new media era and the revitalization of Northeast China.

## Research Background: The Era Opportunity for Northeast Revitalization and Harbin's Image Reshaping

Northeast China was once the "eldest son of the Republic", but faces challenges such as population loss and economic decline, making "Northeast Revitalization" a national strategy. As a representative city in Northeast China, Harbin has rich resources such as architectural heritage and ice-snow culture. In the new media era, short videos and social media provide opportunities for urban image reshaping. The viral spread of Harbin's ice-snow tourism in the 2023-2024 winter became an internet-famous case.

## Research Methodology: Theoretical Framework of Multimodal Metaphor Analysis

### Definition of Multimodal Metaphor
Metaphors exist in multiple symbols such as language and images, and meaning is constructed through multimodal collaboration.
### Multimodal Construction of Urban Image
- Visual: Image symbols like architecture and scenery
- Linguistic: Text, slogans, comments
- Auditory: Music, dialects, etc.
- Interactive: User behaviors like likes and reposts
### Cognitive Functions of Metaphors
Simplify complex concepts, stimulate emotional resonance, and guide value judgments.

## Research Findings: Metaphorical Construction and Transformation of Harbin's New Media Image

### Core Metaphor Transformation
- Traditional: "Industrial Giant" (eldest son of the Republic, backbone of industry, etc.), with visual symbols of factories and workers
- Emerging: "Ice and Snow Fairy Tale" (city of romance, kingdom of joy, etc.), with the 2023-2024 ice-snow season as the core
### Multimodal Collaboration
Visual-linguistic (ice sculptures + "Frozen" text), auditory-emotional (dreamy music + ice-snow images), interactive-identity (UGC spread of "Southern Potatoes" [a cute nickname for southern tourists visiting Harbin in winter])
### Spatial Metaphor Transformation
From the traditional "marginal" positioning to the "center" in new media (ice-snow destination, traffic center).

## Mechanism Analysis: Three Key Strategies for Harbin's Image Reshaping

### Emotional Mobilization
Cuteification strategy (cuteified frozen pears, Siberian tigers), contrast cuteness (rough Northeast style + exquisite service), participatory emotion (fan-friendly interaction)
### Folk Narrative
Decentralized production (user and blogger participation), viral spread (algorithm diffusion), feedback loop (interaction data influences content direction)
### Cultural Symbol Transformation
Aestheticization of industrial heritage, fashionization of regional culture, conversion of seasonal limitations into ice-snow selling points.

## Reflection and Discussion: Sustainability of Internet-Famous Cities and Metaphors of Regional Development

### Sustainability Challenges
Risks of traffic bubbles, bottlenecks in carrying capacity, risks of image homogenization
### Political Metaphors of Regional Development
Competition for discourse power (changing marginal status), exploration of development models (from heavy industry to cultural tourism), reconstruction of identity (regional confidence).

## Conclusion and Recommendations: Paths for Urban Image Construction from Internet Fame to Long-Term Success

The study reveals the mechanism of Harbin's image reshaping: core metaphor transformation + multimodal collaboration. It is recommended that urban managers understand the operation of multimodal metaphors and make good use of new media; be alert to the short-term nature of traffic, focus on connotation construction and sustainable development, achieve the leap from "internet fame" to "long-term success", and promote high-quality regional development.