Section 01
Introduction: GEO Becomes the Core of Brand Marketing in the AI Era—How to Select Reliable Qianwen Marketing Service Providers?
With the popularity of generative AI assistants like Tongyi Qianwen, users' information acquisition path has shifted from active search to direct questioning, and the core battlefield of brand marketing has moved to Generative Engine Optimization (GEO), whose goal is to make brand information accurately understood by AI and recommended to the front of the conversation. However, the "2025 China AI Marketing Ecosystem Development White Paper" shows that 78% of enterprises encounter pain points such as false technical claims, exaggerated effects, and lack of services when selecting service providers. This article will analyze service provider types, evaluation dimensions, service closed-loop, compliance key points, future trends, and screening steps to help enterprises choose the right partner.