SEO & GEO Skill Library: 20 Optimization Skills for Claude Code, Cursor, and Codex

This article introduces the open-source project SEO & GEO Claude Skills, which provides 20 optimization skills for AI coding assistants such as Claude Code, Cursor, and Codex. It helps developers optimize visibility across both traditional search engines and AI search engines, covering areas like technical SEO, content optimization, GEO-specific skills, and competitive strategies.

Traditional SEO requires professional knowledge and manual operations, but the popularity of AI search has brought new changes: more users are asking AI assistants questions, traditional search engines are integrating AI answers, and content optimization goals have expanded to include AI citation recommendations. This has created a demand for new optimization skills that combine traditional SEO expertise with an understanding of how AI engines work.

A "skill" for AI coding assistants is a reusable set of instructions, including prompt templates, workflow definitions, context configurations, and tool integrations. The 20 skills are divided into four categories:

1. Technical SEO: 5 items including website audits, structured data generation, etc.
2. Content Optimization: 5 items including keyword research, metadata generation, etc.
3. GEO-Specific: 5 items including AI citation audits, semantic enhancement, etc.
4. Competitive Analysis & Strategy:5 items including competitor analysis, local SEO, etc.

Skills can be used individually or in combination. Typical scenarios include:

• Before launching a new website: Technical audit + structured data generation + sitemap optimization;
• Content marketing: Keyword research + metadata generation + AI citation audit;
• Quarterly check: Technical audit + Core Web Vitals analysis + competitor analysis;
• GEO-specific: GEO skill set to optimize AI search display.

Skills exist as declarative configurations, including skill definition files, prompt templates, sample code, and best practice documents. Developers can directly import them into Claude Code, Cursor, or Codex to quickly gain professional SEO/GEO capabilities.

• Developers: Implement optimization without needing SEO experts, automate tasks, and ensure technical compliance with best practices;
• Marketers: AI-driven capabilities multiply, quickly perform audits, and focus on strategy formulation;
• Teams: Establish consistent execution standards, lower the threshold for knowledge transfer, and accelerate new member training.

This project represents the evolution direction of SEO tools. In the future, more CMS/framework-specific skills, deep CI/CD integration, adaptive optimization recommendations, cross-team collaboration knowledge bases, and other features will emerge.

By encapsulating professional knowledge into reusable skills, this project makes SEO/GEO capabilities accessible, helping teams optimize current search performance in the AI era while preparing for future AI-driven search.