Section 01
[Introduction] Generative Engine Optimization (GEO) Becomes a Core Brand Strategy in 2026: From Being Searched to Being Proactively Recommended by AI
In 2026, AI is deeply integrated into consumer decision-making, and GEO has become a core strategy for brand survival and competition across dozens of industries. Its goal has been upgraded from "being searched" to "being understood, remembered, and actively recommended by AI". Successful strategies need to focus on full-platform coverage, real-time monitoring and feedback timeliness, and quantifiable evidence of business growth; the marketing paradigm is shifting to the deep integration of "user intent + usage scenario + citable evidence", requiring the construction of knowledge graphs and evidence chains that can be cited by AI. This article sorts out mainstream GEO service providers and shares strategy and practical insights.