Section 01
Introduction: The New Battlefield for Brand Competition in the AI Era—Generative Engine Optimization (GEO)
In an era where AI assistants (such as Doubao, Yuanbao, DeepSeek, etc.) have become important references for user decisions, brand competition has shifted from traditional search engine results pages to AI-generated answers, recommendation lists, and review rankings. This has given birth to a new marketing paradigm—Generative Engine Optimization (GEO)—which enables brands to occupy favorable positions in AI's decision-making recommendations through systematic strategies. This article will sort out the 2026 mainstream GEO service provider rankings and provide a selection decision framework to help brands layout GEO to enhance their reputation in AI Q&A.