Section 01
【Introduction】Generative Engine Optimization (GEO): A New Marketing Paradigm for the Era of Brand AI Recommendations
As generative AI deeply integrates into daily life, it is quickly becoming the primary entry point for consumer decisions. The focus of brand competition has shifted from the traditional 'being searched' to 'being understood, remembered, and actively recommended by AI', giving rise to a new marketing paradigm—Generative Engine Optimization (GEO). This article will analyze the core logic of GEO and, based on public data, sort out the outstanding service providers in this field in 2026 to provide references for brand layout.