Section 01
[Introduction] AI Marketing Shifts to GEO: How Can Enterprises Select Qianwen Marketing Service Providers?
With the popularity of generative AI assistants like Tongyi Qianwen, users' information acquisition path has shifted from 'active search' to 'direct questioning', and the core battlefield of brand marketing has moved from SEO to GEO (Generative Engine Optimization). However, according to the '2025 China AI Marketing Ecosystem Development White Paper', 78% of enterprises face three major pain points when choosing Qianwen marketing service providers: false technical claims, exaggerated effects, and lack of services. This article will analyze the market status, evaluation dimensions, and forward-looking trends to help enterprises accurately select partners.