Data preprocessing for e-commerce fraud detection is a key link. The typical processing flow includes:
Transaction feature extraction: Extract time features (transaction time period, time interval since last transaction), amount features (transaction amount, historical average amount), device features (device fingerprint, IP address anomalies), etc., from raw transaction data.
User behavior modeling: Build user profile features, including historical transaction frequency, commonly used payment methods, frequency of delivery address changes, etc., to identify abnormal transactions that deviate from normal behavior patterns.
Categorical encoding processing: For high-cardinality categorical features (such as merchant ID, product category), target encoding or embedding techniques are used to balance information retention and dimension control.
Imbalanced sample handling: Fraudulent transactions usually account for an extremely low proportion (possibly less than 1%). The project may use strategies such as SMOTE oversampling, cost-sensitive learning, or adjusting classification thresholds to optimize the model's ability to identify minority classes.